Reaching the heights as far as sales like Amazon in the fashion e-commerce market is no small task. In fact, just look at how competitive this market is, with thousands of different clothing companies all trying to make a move to the top, and Amazon sitting there comfortable selling 20 percent of all the clothing in this space. Now we take a look at Kate Hudson’s Fabletics, rolling along in the last three years and taking in a very impressive $250 million in sales of women’s active-wear and workout clothing.
The credit for the ultimate success of this athleisure brand may surprise those who are struggling to try and break free from the rest of the pack. Hudson says that she gives all the credit to the rise in her brand popularity to her membership plan and the sales process better known as reverse showrooming. Although not new techniques, these are definitely combined in a way that are producing some stellar results. When we look inside the Fabletics store at the local malls, we see that women are enjoying the shopping experience here. These customers are trying on everything they can get their hands on, window-shopping, and looking through the racks for all the latest in workout apparel.
In order to be a serious contender in this fashion e-commerce market, one of the things you have to focus on is your web sales. Here is how Kate Hudson’s Fabletics is taking charge in that area of sales too. When you are shopping at the local Fabletics stores in the mall, each time you try on the clothing it will be automatically uploaded to your online account so that you can continue your shopping when it is convenient for you. So what we see happening here is since these women all know how the clothing fits, they tend to shop online on impulse and buy more than they even intended.
The membership perks at Kate Hudson’s Fabletics just keep on coming. Each loyal customer gets their own personal shopping assistant, free shipping on all online orders, and even deep discounts on all the workout apparel throughout the sites. Amazon may have gotten too comfortable sitting way up top in this niche, and if things continue as they are, we may see that Kate Hudson’s Fabletics is about to climb to and over Amazon to take that coveted top spot in sales of workout apparel for women.